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About SIM


Founded by professional make-up artist, mom and educator Lisa Sim, the SIM Minerals line provides a simple and intelligent makeup alternative to conventional products. Based in Montreal, Canada, a vibrant city recognized for its emerging fashion industry and many sustainability initiatives, our team shares Lisa’s passion for empowering women to respect themselves and the environment by making eco-friendly choices, promoting both inner and outer beauty, chemically free. We are privileged to be part of a strong community here and abroad, and committed to changing the way women feel about make-up, and themselves.

Product Benefits

Free of parabens, dyes, talc, oils, alcohol, fillers, binders, synthetic ingredients, added preservatives, chemical-based sunscreen, artificial colors or fragrance, and never tested on animals, SIM minerals is simple intelligent makeup that’s actually good for your skin. Infused with pharmaceutical-grade vitamins, all natural extracts and aromatherapy, its super-fine mineral pigments translate into an easy-to-apply, long-lasting and weightless coverage, while nourishing, healing and protecting your skin. SIM minerals are anti-microbial, hypo-allergenic, non-comedogenic, anti-inflammatory, and with antioxidant and sun protective properties that make SIM minerals suited for daily use on the most sensitive skin, as well as after the most severe medical and cosmetological interventions.